SKG Stockholm
The Challenge
Email overload
Mirza received 200+ emails a day from customers, suppliers, staff and the board. Important messages drowned in noise — and replies had to wait until late evenings.
Calendar chaos
Meetings stacked up with no breathing room. No prep time, no buffers — and travel between offices and customers made the days even more fragmented.
Lost follow-ups
Promises from phone calls, actions from meetings, small to-dos — all living only in his head. Things fell through the cracks and relationships suffered.
No time for strategy
As CEO of a growing wholesaler, Mirza needed to focus on acquisitions, hiring and long-term direction. But operational minutiae consumed the entire workday.
The Solution
A personal AI assistant acting as chief of staff — reading, prioritizing, planning and following up. Always available, always updated, never tired.
- 01
AI email assistant
Reads every incoming email, categorizes by urgency and drafts responses in Mirza's own tone. Routine emails are answered automatically — important ones surfaced for his approval.
- 02
Proactive calendar
Books meetings, handles reschedules between participants, sends briefs before important meetings and blocks focus time automatically. Suggests when meetings should be moved to protect deep work.
- 03
Memory & follow-through
Logs what's said in calls and meetings, extracts action items and makes sure nothing slips through the cracks. Reminds Mirza when something needs a follow-up.
- 04
Daily CEO brief
Every morning a 2-minute brief: today's most important emails, the calendar, open follow-ups and where he should focus his energy. No more reactive starts.
Results
Savings
A detailed breakdown of Mirza's AI assistant — from overflowing inbox to full control over the day.
Eteya's assistant hasn't replaced anyone — it has multiplied me. Now I have time to build the company, not just keep it afloat.
AI to work?